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Company Expansion on the Eastern Markets
Kargerová, Hana ; Hanousek, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.
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Company Expansion on the Eastern Markets
Kargerová, Hana ; Hanousek, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.
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Analysis of export opportunities of the brewery Poutník
VESELÁ, Lenka
The main aim of this thesis is to analyze the brewery Poutník in terms of its foreign trade and possibilities for entering foreign markets. The first part provides the theoretical knowledge of foreign trade, forms of entry into foreign markets and possibilities of export support in the Czech Republic. In the main part there is a characteristic of the brewery Poutník, this part also contains the PEST analysis, the portfolio analysis, the characteristic of selected economic indicators and the SWOT analysis that is form of these analysis. The analysis of potential foreign markets is used in the next part. There are 3 selected states: Slovenia, Italy, Romania. The PEST analysis and the portfolio analysis are provided for each state. Possibilities of export support from the CzechTrade agency, Czech export bank and EGAP are also chosen. At the end of the thesis it was suggested suitable options of the entry to these markets.
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Analysis of import demands from China and cooperative Joint Venture
LANGWEILOVÁ, Iva
The main goal of the diploma thesis is to find out how the import substeps from China participate in making a price. The import substeps of products classified within the section 7 of the Standard international trade classification are analyzed. Another goal of the thesis is to discover advantages and disadvantages of JV co-operation established in China. The results of partial analyses become the basis of making guidelines for those, who are planning to establish this kind of co-operation in chinese region.
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Analysis of the Czech Trade acitivities on important export markets
Janecký, Vlastimil ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
This thesis deals with the role of the Czech Trade Agency in the Czech export policy. I am analyzing its support of the Czech companies on the basis of its offer of services, which the agency provides the Czech exporters both directly on the inland market and through the net of its foreign offices in the world. I am demonstrating particularly the activities of the foreign Czech Trade offices on the USA and United Arab Emirates markets. Except the general characteristics, I am giving evidence of the export importance of these markets for the Czech Republic on the example of the glass production that belongs to the traditional sectors of the Czech export. At the end of my thesis, I am also presenting two concrete examples of companies from the glass industry, which cooperated with the Czech Trade on entering mentioned markets in the past.
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